You have your website up and ready. It has all the features
and good design. It's also fast and fancy. Great! But, where
are the visitors? Who knows about the existence of your
website? Is it listed in popular search engines like Google,
Yahoo etc? Are your friends and family the only people
visiting your site? What about the rest of the world??? What
are those millions of people on the net doing? Which sites
are they visiting? Why doesn't anyone ever visit your
website? Just imagine, throughout the world, thousands of
consumers are hooking up with new companies every day
through their websites, and giving them business. Is your
website fetching you, your share? The first step towards
enhancing your web presence is to have a well designed web
site.
However, creating a good website is only a small portion
of the good work done. The other, and often the most
crucial parts are promoting your Web Site. Your website
will not have frequent visitors unless it is well
promoted and made popular to the rest of the world.
Promoting a website can be a complex task and requires
the help of experts with professional strategies.
We, at cympac software provide SEO services, Website
Promotion, Web maintenance, listing in major search
engine and optimized mainly for Google, MSN, Yahoo and
Alta Vista and others too. We will promote your website
professionally so that it attracts maximum visitors at
all times. We ensure that your website becomes popular
and productive, bringing in new business opportunities
for you. Our experienced professionals frequently update
your website, so that you get new business from your
website.
For your website to be promoted, we follow crucial
steps:
Keyphrase Analysis
Keyphrase Analysis is the most vital for achieving top
search engine rankings. We deeply analyze the product
through visitor's eyes to get key phrases right. We take
a 360 view & all permutations & possibilities of how a
searcher would enter his requirements into the search
engine query box.
Highlights
Our job is to find out how your customers search for
your product online. Which keywords (or more correctly
keyphrases) do your customers use? The higher the KEI,
the more popular keywords are, and the less competition
you have. This means your website has a better chance of
getting to the top. We analyze exactly what you sell,
and how people search for you. We also consider how many
competitors you have for particular keywords.
Once we know what keywords we should be using for
maximum effect, we need to know how to utilize those
keywords within the copy of your web site's text, its
Meta tags, and all the little added extras that can give
you that slight advantage over your competitors. We
always keep in mind that it's also very important to
know that your website is using techniques that might
actually block the search engines from finding and
adding your site to their databases!
Search Engine Optimization
Search engine optimization (SEO) is the science of
search as it relates to marketing on the web. It is
mostly technical in nature, combining programming with
business, persuasion, sales, and a love for competitive
puzzle solving into a written form capable of
maintaining desired revenue goals while achieving high
rankings in the organic sections of search engine
results pages. It is not just technical, nor copy
writing, nor links, nor just searches engine submission,
but an intricate blend of over a hundred variables into
the fabric of a website. It is difficult to accomplish
without a formal proven methodology and strong
proprietary tool.Cympac software always tries to
facilitate with the best search engine ranking.
Search engine optimization is the ingredient that
insures you aren't wasting your time when you submit
your site to the search engines. At Cympac we design
sites that are "Search engine friendly" we make your
site easy to navigate for the search engines as possible
without losing its appeal to human visitors
We provide a range of Search Engine Optimization
services to suit your needs. We perform SEO on small
websites all the way to large dynamic ecommerce
websites. Some of our SEO expertise includes:
- search engine friendly coding
- keyword research
- content writing
- competitor analysis
- link building
- PPC campaign management
We wrote them and we own them. But they are our
proprietary tools and are integral to our entire
process. We understand the needs of SEOs, and we use
these tools ourselves while providing service to our
clients.
Viral Marketing
Not at all! Viral Marketing describes any strategy that
encourages individuals to pass on a marketing message to
others, creating the potential for growth in message's
exposure and influence. It also increases the chance of
that individual to come back to the site: [IMAGE WILL
COME HERE] If you setup a newsletter that is
informative, timely, and provides free and useful
information to your customers, chances are they are
going to come back. They are also reminded on a monthly
basis of your existence, something that is very
important. The more a client is reminded of your
existence, the more likely they are to refer you. This
is the essence of viral marketing. Or course, when you
deliver that newsletter, you can also remind your
previous customers about product reviews and
notification of specials - and that is a great way to
increase sales.
Link Exchanges
A link from a trusted website is like a recommendation.
The better the recommendation, more people will visit
your site. A successful reciprocal link exchange
campaign will get genuine & targeted visitors to your
website. A major advantage of a professional link
exchange is high rankings on search engines. This is
because, search engines, particularly Google work on
Page Rank technology. At Cympac software, we maintain &
run link exchange campaigns for several US, European &
Australian Internet marketing companies.
Methodology
- Quality links. We procure inbound links to your website
from trusted high quality websites.
- Targeted audience: We only procure links from
websites, which are only related to your website subject
/ topic. Search engine algorithms give more emphasis
(higher rankings) to inbound links from websites /
WebPages which are on related topics.
- We generate 'anchor text', keywords & phrases after an
extensive detailed 'Keyword Analysis', thereby giving
you higher ranks on search engines.
- We employ a related topics directory & thereby, do not
have more than 100 links on a single page. We therefore
maintain quality inbound & outbound links. This gives a
win-win situation for all our link partners.
- We do NOT use any SPAM techniques.
Ranking Reports
Once we promote your website, we let you know just where
you stand. We include all major search engines into our
report and can even analyze your competitors, so you
know if we're doing our job. Ranking Reports show you
where you are ranked for particular keyphrases on
particular engines Our reports include:
- PAGE & KEYWORD REPORT - To view the effectiveness of
each page on your Web site where a ranking was found.
That way we know which pages we should leave alone and
which pages we should improve.
- URL SUBMISSION VERIFICATION REPORT - Making sure all
your Web pages get submitted, indexed, and stay that
way.
- SUMMARY DESCRIPTION REPORT - Displays what your
summary description listings look like on each Engine.
We analyze these pages to see what we could do to beat
your competition.
- ALERT REPORT - Alerts us to places where you've declined
in rank.
- TREND REPORT - Shows a summary of your rank statistics
over time by Engine and keyword.
- CONCISE SUMMARY REPORT - Excellent overview of your
search positions by keyword and Search Engine. It even
shows your last reported positions.
- COMPETITIVE ANALYSIS REPORT - Compare your keyword
position against one or more competing Web sites.
Additional marketing services include
Online Advertising
The basic of fundamentals advertising are applicable to
Online Advertising too, only in case of online
advertising it is applicable to the Internet Media. Our
objective:
- To inform the consumer about new products, services,
offers, new product launches or vital information to me
made know to the consumer.
- To persuade an audience to purchase a product /
service or to change their brand preferences.
- To educate consumers about the need for a product.
- To tell consumers where they can buy a product.
uOr online advertising is associated with more of visual
forms of advertising like banner campaigns, viral
marketing campaigns, paid adverts, flash intros, landing
pages in email campaigns & newsletters etc.
Online advertising services from Cympac Software are the
following:
- Online banner advertising campaigns:
- We manage Internet banner campaigns for clients of our
offshore outsourcing partners. We also create banners;
please see our banner design page here. Examples of
these are web banner campaigns on eBay, Yahoo, Hotmail,
etc.
- We also maintain banner exchange network & banner
affiliate programs for our clients.
Email newsletter marketing We do NOT
Spam!
Cympac software adheres to strictly NO Spam policy.
We manage entire newsletter campaigns, right from
newsletter Design, create newsletter templates, email
newsletters to opt-in lists & maintain online newsletter
software for our offshore Outsourcing clients from USA,
UK, Australia etc. If you are a advertising agency &
want to offload your client's internet advertising
campaigns & newsletter management & related online
advertising services, please do get in touch with us
now!
Our email marketing service includes:
Opt in Email lists
Opt in email marketing is targeted direct email
marketing to online visitors or existing customers, who
have signed up on your website & have provided their
consent for receiving promotional emails. These opt in
email lists are usually collected from newsletters
subscriptions or promotional offers put up by a company
on its website. These email lists are also called as
Permission List & therefore we have permission email
marketing or permission based email-marketing services.
Bulk emailing services
Once these email lists have been procured, the next step
is to send emails to all users of these target email
lists. This is called as Bulk email marketing or mass
email marketing.
Tracking email campaigns
Email tracking & campaign report generation is a vital
aspect of email campaign management. These reports can
be used to calculate ROI of an email marketing campaign,
delete obsolete email Ids, plan for specific sub-groups,
like regional or age wise etc. We provide email campaign
management services, right from designing HTML email
adverts (flyer design), and copywriting newsletters,
generate optimum email lists, send bulk emails & finally
generate tracking reports for the email campaigns.
Usability Testing
Usability testing is the most effective way to guide
your website to success, because it solves problems
before they become entrenched in your design and cannot
easily be removed. Once your design is finalized, it's a
big headache to change it. So, usability testing is
important because in the long run it will net you more
customers, and reduce development mistakes.
[GRAPH WILL COME HERE]
It doesn't matter for us if you already have developed
your website. There is always room for improvement.
Usability testing is iterative; it is an ongoing
process. Rolling out a new product line or service? TEST
IT!
Cympac's Web Promotion service uses usability testing in
our web promotion to make sure that what you're selling
is understood, and the reasons for buying your product
or service are obvious. We bring our arsenal of web
design and layout experience with us when we come to
work for you.
Using these techniques will increases page rank (PR),
Search engine Ranking (SERP) & back links in Google,
Yahoo & MSN and will create maximum possible traffic on
your website, which will eventually increase the number
of potential customers for you. Our experts develop a
well thought plan, according to your requirements, in
order to maximize your client base and enhance your
publicity campaigns. This helps you gain local as well
as International Exposure. We guarantee you increased
revenue and website popularity when you choose from one
of our standard Web Promotion Packages.
Get a quote
Click here to know about our Web Promotion Packages
